Mission

Babolat is a proud family-owned company whose history with racquet sports began in 1875, accompanying the birth of tennis and badminton. The Lyon-based brand built its expertise on a raw material, natural gut, from which the first racquet strings were made and proceeded to become a leading equipment supplier for racquet sports lovers.
Today, tradition and innovation are combined to serve players and the game. The brand is carried to the highest level by champions in the most prestigious tennis, padel and badminton competitions.
Today, the Babolat is made up of almost 450 employees around the world.

We‘re currently looking for our Brand Activation Officer, for a permanent contract position to join our team based at BABOLAT Italy in Milan.

Activités

Your challenges :

Digital communication:

  • Follow up of the Italian FB/IG accounts in coordination with the agency
  • Digitization of coach contracts
  • Animation of our partners in the social networks
  • Influencers recruitment

Coach / Player Sponsorship:

  • To manage the sponsorship contracts (together with the Customer Service) of the Coaches and the Players
  • Follows the order process for Players and Coaches products
  • Together with the Marketing Manager and Country Manager to determine the best recruiting strategies for Players

Development of the Babolat brand on the territory:

  • Animate the territorial network using the various operational marketing tools available in physical POS, on the web (web banners) and in tournaments in which the brand is partner

Events related to Players / Products (physical and digital):

  • Organizes the demo days (in collaboration with the POS)
  • Organizes the launch of the new products that Babolat will present on the market
  • Attending to national most important tennis/padel tournaments

Profil

Expertise :

  • At least 1 years experience required in a similar role
  • Minimum High school degree, graduate is a plus
  • Master IT tools (ERP use and Microsoft Office)
  • Social media and communication skills
  • Good Knowledge of the world of tennis/padel in Italy (tournaments, clubs, juniors)

  • Operational English is required

Inter-personal skills :

  • Intellectual curiosity
  • Reactivity and adaptability
  • Team spirit and interpersonal skills
  • Time management skills

Job Übersicht
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