The Potential of Collaborative Effort in Sustainability – in conversation with Julian Lings, Senior Manager, Brand Sustainability at VF Corporation

Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with […]

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The Importance of Purpose-Led Storytelling – An interview with Bryony Collingwood, Digital Content Manager at Eastpak

Content Marketing has reached a new peak in significance. It has become more than a marketing tool to distribute product information in a clever way but has developed itself to be the heart of a company. With digital transformation evolving, content can now reach people wherever they are, in all forms possible. In their process […]

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On becoming a Product Design Entrepreneur in your 40s – Meet David Mateo

We asked David Mateo, Product Designer and Stylist at David Mateo Design how he made the switch from employed to self-employed. While we mostly thought about getting an insight into his daily life as entrepreneur, this interview turned out to be an inspirational guide for aspiring Design Entrepreneurs. So: This interview is for (Product) Designers […]

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The Power of Identity and Purpose at The North Face – an Interview with their Brand Experience Manager Marco Mombelli

The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face […]

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From Athlete to Marketing Director: Meet Hanane Sabri from Kipling

Hanane Sabri, Marketing Director of Kipling, part of VF Corporation, in Hong Kong, has been working in the sports & fashion business for more than 20 years. While this is impressive on its own, it is even more so considering Hanane’s background: Before starting her business career, she used to be a French athlete who […]

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Entrepreneurship 40+ in the sports business: Meet Alban Le Pellec

The sports sector is entrepreneurship to its core. As a quick evolving industry, it is marked by innovation and change, an ideal breeding ground for new business ideas. Even though the sports sector is known as quite a young industry, with a lot of entrepreneurs being in their twenties, there’s actually a significant number which […]

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