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SGI Europe News
- Protest supports NGOs and initiatives that ‘help everyone ride more’ 13/04/2024Dutch sportswear brand Protest has launched the Protest Fun(d), an initiative to help everyone ride more. The Fun(d) provides financial donations and focuses on two pillars: non-profit organizations and creative initiatives. This means that it supports both NGOs in pursuing their social goals as well as supporting creative adventurers with ...
- Asics presents new Nimbus Mirai as its “most circular shoe ever” 13/04/2024Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners.
- The boys of summer, mismatches and a new name for the sweat stain 13/04/2024This season’s uniforms for Major League Baseball (MLB), with Nike design and Fanatics manufacturing, are proving to be something of a flop – or a sop. Tops don’t match bottoms, details once specific to a team are now uniform throughout the league, names have shrunk to illegibility from the stands, ...