Kylian Mbappé leaving Nike after 20 years was always going to make headlines. But the most interesting part of the deal may not be the athlete changing brands. It is what On is trying to build around him.
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On × Kylian Mbappé: how sports brands buy their way into new categories
Kylian Mbappé leaving Nike after 20 years was always going to make headlines. But the most interesting part of the deal may not...
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